The Nike SB "Skate Free" Series
Brand Marketing Strategy, Writer and Producer
To promote the launch of the upcoming “Nike SB Free”, I wrote and produced a 5-part “Day in the Life”-style documentary series dedicated to Nike SB's core audience of skateboarders worldwide. An admittedly lo-fi, no-frills presentation showcasing the home lives of SB’s top team riders, born out of a 5% carve from an already-proposed, higher-profile campaign that would run along simultaneously for 6 months. With millions of views worldwide with minimal investment, the "Skate Free" series is one of my proudest moments.
Skate Free | Sean Malto's Daily Life at Home in Kansas City
Daily life at home and out skating with Nike SB pro Sean Malto in his home town of Kansas City.
1,090,168 Views (All Organic)
2,232 Subscriptions Driven
11k Likes
512 Shares
252 Comments
Average View Duration: 4:47 of 5:26
US, Brazil, Mexico
117,992 Visitors to Nike.com from Unique Links.
Links to Nike.com, Product PDP, Team Rider Page and all social profiles.
Skate Free | Shane O'Neill Reveals His Los Angeles Skate Park
We got to skate and hang out with Shane around his home in California.
1,577,223 Views (All Organic)
1,829 Subscriptions Driven
18k Likes
1,031 Shares
459 Comments
Average View Duration: 2:46 of 3:10
US, Brazil, Australia
134,539 Visitors to Nike.com from Unique Links.
Links to Nike.com, Product PDP, Team Rider Page and all social profiles.
Skate Free | Ben Raybourn's Tour Around Portland
We got to skate and hang out with Nike SB pro Ben Raybourn as he takes us on his daily tour around his new Portland home.
597,620 Views (All Organic)
567 Subscriptions Driven
5.8k Likes
421 Shares
332 Comments
Average View Duration: 3:41 of 4:56
US, Brazil, United Kingdom
68,254 Visitors to Nike.com.
Links to Nike.com, Product PDP, Team Rider Page and all social profiles.
Skate Free | Daryl Angel's LA Daily Operations
We went down to Los Angeles, California to hang out and spend the day skating with Nike SB pro Daryl Angel.
445,653 Views (All Organic)
559 Subscriptions Driven
4.1k Likes
259 Shares
203 Comments
Average View Duration: 3:04 of 4:05
US, Brazil, Mexico
52,772 Visitors to Nike.com.
Links to Nike.com, Product PDP, Team Rider Page and all social profiles.
Skate Free | Trevor Colden's Daily Home Life in Downtown LA
Daily life at home and out skating with Nike SB pro Trevor Colden around his place in downtown Los Angeles, California.
732,916 Views (All Organic)
559 Subscriptions Driven
7k Likes
350 Shares
176 Comments
Average View Duration: 3:04 of 4:05
US, Brazil, Mexico
59,901 Visitors to Nike.com from Unique Links.
Links to Nike.com, Product PDP, Team Rider Page and all social profiles.